What is an SEO Strategy Expert?

An SEO strategy expert (also known as an “SEO strategy specialist”) is someone that builds digital strategies by Objective Setting by using insights to create hypotheses for websites in order to achieve higher search engine rankings for successful outcomes. Put another way: An SEO strategy expert is someone that knows how to get more traffic from search engines by building a plan of action based on strategic digital marketing services and techniques to enhance conversion rates online using technical SEO for long term traction & not just for a quick win.

SEO Strategy Expert @L33ROY.com

Hi, I'm Lee, a SEO Strategy Expert. Working across the technical spectrum of SEO, I provide strong commercial value to clients through cutting-edge digital solutions. I consult with businesses on strategic digital marketing services & techniques to enhance conversion rates online using technical SEO for long term traction & not just for a quick win.

When I look back at my career over the last 19 years, one thing has been a constant; a ruthless attention to the technical elements of search engine optimisation. While most SEOs are focused on external factors such as links to your website (which they do not control), a technical SEO consultant like myself is concerned with internal changes that are 100% within my control.

I Assist Brands

I often speak to brands who aren't happy with the results they are getting from their digital agency. Sometimes they aren't sure what is being done, they don't get much in the way of new ideas, and don't see the leads or sales they'd hoped for. Hearing this so often over the years led me to create a new type of technical online marketing which is more focused on lead-generation results and collaboration. I have worked with many interesting corporate brands over the years and here are a few of my favourites.

Performance Matters

PSI:

My mission is simple: to provide the best performance possible for all my clients. My mission may be simple, but attaining it takes dedication, expertise, & a willingness to innovate.

Dedication

The quality of being dedicated or committed to a task or purpose.

I build & maintain strong relationships with my clients. I learn from the past, while focusing on tomorrow's consumer trends & standards.

Expertise

Expert skill or knowledge in a particular field - "technical expertise".

I'm highly skilled in all areas of online marketing & commerce. By keeping my work 100% in-house, I maintain the highest level of quality.

Innovation

Innovation is defined simply as a "new idea, device, or method".

If I don't have an answer, i'll find one. If a solution doesn't yet exist, i'll create it.

In addition, I understand business as well as the business of the Internet. I not only recognise the opportunities of this new online world, but know how to use them to grow your company. I turn the virtual reality of the Internet into concrete success for your business. After all, your success is my goal. "When Results Matter" is my tagline, because it captures my mission & the foundation of who I am: a results-focused internet marketing consultant”

Analyse Like a Geek

First, I learn about your business, goals, market, competition, & needs. I analyse the information I gather & put it into a working framework that encompasses the whole picture of your unique situation & objectives.

Plan like a Bride

Next, I examine that framework to understand areas of opportunity. Once opportunities have been identified I craft a custom strategy to capitalise on the potential. I ensure the strategy encompasses the whole picture to ensure I make the most out of the opportunity.

Execute Like the SAS

Once I have my plan, I execute it. It does not matter if I am designing a website or starting an organic marketing campaign, I ensure that the strategy is executed quickly with precision.

Objective Setting

There's nothing wrong with making assumptions as long as they're identified & put to the test. Before including something in a strategy, I ask myself, what insights do I have to support that decision? This may be related to what your competitors are doing or what I can glean about the different channels available to choose from.

Translating your business objectives into marketing objectives & digital KPIs is something that every strategy I produce will benefit from.

Using Insights

While many digital marketing strategists might claim to be insight-led, the reality is that many strategies are founded upon too many assumptions. High-quality insights should be relevant, actionable & supported by more than one source wherever possible.

Humans are creatures of habit & we therefore tend to default to the things we know have worked for us in the past. I ask myself why I'm recommending a certain creative, format or channel. I use multiple insights to guide my decisions as much as possible, giving your peace of mind, you're in safe hands.

Create Hypotheses

When planning digital campaigns, my focus is firmly on the data & rightly so. However, while we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked. Fundamentally, every recommendation I make in your strategy will be turned into a hypothesis with a clearly-defined testing methodology.

Successful Outcomes

By incorporating these three relatively straightforward recommendations into your cross-channel strategy, I will be able to very quickly deliver a more integrated approach when it comes to your digital marketing efforts that I will undertake for you.

Client Testimonials

Brendan Leece

Lee's passionately committed & extremely talented. I have found him to be results-driven. Dealing with Lee was great fun; there is no smoke & mirrors rather a professional, competent, friendly business approach with the most refreshing 'can do' attitude that made it a pleasure to do business with him.

Brendan Leece

Int. Customer Experience Manager - E.ON UK

Gareth Hall

Lee's been looking after our website marketing & strategy for the last eight months & I'm very impressed with the work he's carried out for us & his enthusiasm to make our site a success. I'd thoroughly recommend using Lee to help with any digital marketing needs you may have.